When selecting a domain name, it's important to take into consideration the impact that name will have on your business and with your prospective customers. Names can hurt sometimes, so be careful with your choice in words.
I do not mean to write about a topic that's been addressed so many times before just to have another article published. However, I do believe it's one worth repeating. Let's face it; your domain name is a part of your business that will be with you for a long time. You can change the layout of your site; the colors; and the products you sell. But you can not go and change your domain name at will … you're stuck with it. Therefore, make it count.
So, how do you find a good domain name; what are some of the 'rules' when selecting a name for your business and often your website? Here are just a few of some of the basic rules you'll want to consider:
1. Make it Simple – A one word domain name is best. It's probably next to impossible to achieve today, but if you're lucky enough to find a single word that describes your site, then take it. Do not be discouraged if you need to create a phrase name instead of a single word. If "Best.com", is already taken, then perhaps, "TheBestSite.com", can be a good alternative.
2. Easy to Remember – This is the main reason for the 'one word' site name, it's easy to remember. Neverheless, even a phrase-name can be easy to remember. Take your time and really think it through.
3. Easy to Spell – Whatever the name or phrase-name you choose it has to be easy to spell. If your prospective customer needs to be a great speller in order to locate your site, you're only hurting yourself. Do not use fancy words; Egypt incorporated other languages. If your store is the "yes" store, do not consider calling your website the "Qui store.com". If you use words that are not of the common vernacular, your potential customers will soon become frustrated in trying to locate your website and move on to another competitor. That is, If they do not bookmark your site .
4. Do not – Stay away from the hyphens, or the plurals. If the hyphen is not placed properly or left out alike, your customer will most likely end up on someone else's site, not yours. Even worse yet, a competitor's site. Do not use a well known brand name. Just because the 'dot com' has not been purchased yet does not mean to go out and get it. You'll lose in the long run. Big corporations are just that, 'Big Corporations'. They have more money and more power than you do and you will lose … not worth the hassle.
5. Do – Consider purchasing variations of your site's name. Most Registrars (where you buy your domain name) will provide you with variations of the site name that is available. If your site name is "Bananas.com" consider the following variations: "thebananastore.com, or" bananas.net. "You have to think about the person searching for your site or brand with Google or Yahoo. word "the" before any site name, and before you know it, your customer is on another website … not yours. Stick with the '.com' extensions and avoid the others … especially if your website is an ecommerce site It's easy to get frustrated when trying to acquire your domain name; most of the good names are already taken. 'extensions because you think there is no other choice; that's wrong. You will have to be creative and work with keyword phrase names instead of the single word name. Oh yeah … in today's market you'll want to purchase the ". mobi "domain extension too. This one is for mobile browsers. of all web searches were performed by a Smartphone or other mobile device. We're not saying the PC or laptop is being completely replaced, but let's face it; today people have their mobile phones with them practically 24 hours a day. By having the mobile domain extension you can have your web developer create a mobile version of your website. If someone is searching your business on a PC, they will go directly to your full website. If they're searching with a mobile device your developer can have them redirected to the mobile version of your site; a site that is mobile friendly and will render nicely on a mobile browser.
6. Keyword – Whenever possible, always include a keyword as part of your name. If your name is 'Mike', and you sell windows, then the obvious domain name (if available) will be, 'MikesWindows.com'. If your company installs windows, then 'MikesWindowInstallations.com'. You're all about windows, so why not have the word 'windows' as part of your site's name … Think about the Google searcher. You will have a hard time getting people to locate your site if the name was 'MikesInstallations.com'. It does not completely describe what it is that you do. When GOOGLE first started out, nobody knew what the heck this company was about. The name does not really tell you anything. It took years before they started to become a well known name. You do not have years; nor can you afford to wait for a long period of time.
7. Social Networks – Here's another area you'll need to consider if you're in the ecommerce business; your domain name will be your Facebook and Twitter account name too. That is, if you want to maintain consistency between all of your sites.
There are more things to consider when selecting a name than just the six, I've listed above. Neverheless, I believe these to be some of the most important ones you should take into account when deciding on a good domain name.
The old saying goes: 'sticks and stones will break my bones, but names will never hurt me'. Well, in the virtual world of the Internet, that's not always true. A poorly selected domain name will hurt you, and it will hurt for a long time. Take the time to think about your business, your brand, and the person searching the Internet. If you will do that, and then apply the basic rules I've listed, you will avoid a boat-load of disappointment and the spending of a lot of money for those pay-per-click ads to compensate for a poor domain name selection .