Information technology is developing rapidly and internet marketing has to follow. The trends in this field are changing annually and you have to keep up if you want to become and remain successful. Find out how to stay up to date with the latest trends in 2014.
Get a mobile website.
While in the past few years, it was highly recommended for businesses to have a mobile website now this has become mandatory for effective internet marketing. With the smartphones and tablets becoming ever more advanced and affordable, most people prefer to browse the web and shop online on the go. During 2013, 10% of the sales revenue of ecommerce businesses came from sales made via mobile devices and this percentage will increase in the coming years. If you want to retain existing customers and gain new ones, you have to invest in a mobile website straight away.
Focus on re-targeting.
It has been estimated that only around 2% of the first-time visitors to an ecommerce website actually make a purchase. Re-targeting is all about making those "window shoppers" return to your website and make a purchase. This is done through the use of browser cookies and a specially designed program for rolling ads. Whenever a visitor to your website goes to another site, they will see an add link back to it. For the best results, the ad should be targeted depending on the products which the person has viewed on your website and should offer a special deal.
Use social media advertising.
This is one of the major trends in internet marketing and in social media marketing, in particular. The social ads appear directly in the content of social networks rather than on the right-hand side. In Facebook, for instance, they are part of the News Feed. These ads have a near 50 times higher click rate compared to their traditional counterparts. This is a good reason for investing in them.
Use real-time marketing techniques and analytics.
It is always more efficient to target prospect customers in real time than to wait for the results. Now this is perfectly possible with social networks like Twitter and various mobile applications. With this technique, you will achieve higher conversion rate in the long term. The real-time analytics are gaining speed as well. They provide more detailed information and enable you to increase the effectiveness of your strategies and campaigns.
Plan your internet marketing strategies based on the current trends to achieve the best results.